W08 Corporate Social Responsibility
Corporate Social Responsibility (CSR) , Certified B Corporations (B Corp) , Real Solutions for Real People, and what makes a successful social impact company are the main ideas and topics from this week's lesson material. DEFINED: Corporate Social Responsibility is: an outlet of social innovation an exciting and upcoming industry and holds many possibilities for social innovators a type of business self-regulation with the aim of being socially accountable ; how companies measure and control their impact on society. This includes a company's contributions – both negative and positive – to the economy, environment and greater community . striving to positively contribute to the public, the economy &/or the environment . A company/business who is CSR benefits in two ways: by improving its brand image. When customers or clients see evidence of social responsibility, they tend to respond posit...